Web Development Services
At Still Waters Software, our goal is to bring the web technology to your organization, in whatever form that might take. We offer a broad range of web design and development services, all geared to help you achieve your goals.
We believe that a high quality website hinges on the relationship we build during the design process - it forms the basis of our partnership and the work on your behalf.
We use a collaborative design process to understand all the elements of your site's layout, and capabilities, and to help us understand the logical flow your visitors experience.
The focus of SEO is to get the web site listed in the free search engine listings with the highest possible ranking. This largely reduces to a continual process of selecting and refining the right keywords to improve the rankings. This comes from a three-step process:
Taking a more direct approach than the organic Search Engine Optimization approach, Web advertising, often called Search Engine Marketing (or Paid Placement) is an advertising model used with search engines, on advertising networks, and on content websites/blogs, where there's some payment to the search engine organizations to gain greater visibility.
The major advantage of usingor pay per click marketing is how quickly you can get results, sometimes as quickly as next day results.
Finding a business that can host your website can be a daunting task. There is a significant number of issues to consider, to name a few:
- Site storage needs
- bandwidth and transfer capacity
- mailbox accessibility
- server side software availability (databases, scripting languages, etc.)
In addition to the capabilities that might be required of your site itself, there is also the range of issues surrounding the stability of the site, the response time in the event of a failure, technical support availability, etc.. And, of course, there's price.
At Still Waters Software, we work with you to navigate these waters. As part of our site design discussions, we'll go through the hosting needs to develop an understanding of how your site's capabilities might translate to greater or lesser capabilities of the hosting service. We will then work with you to set up the service, your domain name and the other logistics to create the comprehensive package that will be your site.
For some organizations, either lack of time, resources, or a limited skill level with web technology, creates a situation where some or all of the regular website upkeep is outsourced. In many cases, the more common content/maintenance tasks can be incorporated into one or more specialized administration pages - an administration micro-site.
With an Administration micro-site, typical site maintenance tasks can be made available to an organizational representative, enabling activities such as:
The key to implementing a successful online marketing campaign is being able to track and use website traffic information to your advantage; understanding how your visitors are using your website and which online campaigns are most effective.
Web Analytics and statistics provide the ability to reveal trends - by looking for patterns in user engagement you can find out why some pages are stickier than others. With most analytics programs you have the ability to delve deeper into how traffic arrived, how much time they spent on a page and if they ventured further into other related topics of the site or quite frankly got bored and moved on.
Some other useful statistics include:
- Site Navigation/Usability (including "Visitor Path"
- Search Engine Performance Metrics
- Internal Site Maintenance (bandwidth/link checking)
- Entry/Exit tracking
In the end, the statistics and your action based on the information can lead enhancing your visitors experience and ultimately encouraging them to act on your value proposition.
There is a large number of site statistics services available, from rudimentary to robust, free and otherwise. At Still Waters Software, we will work with you to develop what works best for your site and your online goals.